Over time, I have seen the behavior of Google Ads on my weblog change behavior. Today, when I visit websites, including my own blog, I no longer see content-relevant Ads.
Digging around I found information on how ads are targeted to your site:
- Contextual targeting, based on keywords
- Placement targeting, based on your site URL
- Interest-based advertising, targeting specific users on your site based on their cookie ID.
I am not sure which one above is the one getting triggered, but from my perspective, the Ads being served have NOTHING to do with my blog content! Instead they seem to be related to my “search history”.
As a publisher, that is NOT what I want for my blog — I want to control the kinds of Ads that are served on my blog. I want them to be content-relevant, the way they used to be.
Google provides a way to “opt-out” which I haven’t tried yet, that supposedly allows you to “opt out of ads shown to you based on factors such as your interests and demographic details on your computer’s browser.” — whatever that really means.
I am starting to look for Ads alternatives — as I said, as a blog owner I want to control the kind of Ads that are served on my blog — which in my case I want them to be *content-relevant Ads*.
Perhaps I have problems with the Google Crawlers?
Does anyone know how (as blog owner) I can control the kind of Ads that are served by Google?
Do you have an alternative to Google Ads or suggestions for me? Thanks in advance.
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Related to this:
* How ads are targeted to your site.
* Factors that affect ad serving.
* About the AdSense crawler.
/ceo