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Google Ads are not really relevant anymore

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Over time, I have seen the behavior of Google Ads on my weblog change behavior. Today, when I visit websites, including my own blog, I no longer see content-relevant Ads. Digging around I found information on how ads are targeted to your site: Contextual targeting, based on keywords Placement targeting, based on your site URL … Read more

Click-through rates fall

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So today I had a realization… But before I continue, a question: how often do you click on an Ad, or better, when was the last time you clicked on an Ad? Most people that I ask answer this question as follows: “not very often” or “long-time ago”. Now the realization… Today I saw someone … Read more