Using Android’s Advertising ID

January 16, 2014, By ceo | Comments (Closed)

My most recent piece is about Using Android’s Advertising ID (Safari Online Books blog).

The ability to identify users is important for advertising, analytics and other purposes. Android developers typically rely on the Android Device ID or Telephony IDs such as the International Mobile Equipment Identity (IMEI) to uniquely identify users, but these approaches also introduce privacy concerns. Android 4.4 Kitkat introduces a new anonymous identifier for advertising purposes. Referred to as Advertising ID, it provides a user-resettable identifier that helps protect the user’s personal identity.

Read the rest of the blog Using Android’s Advertising ID…

/ceo

Tags: advertising, Android, mobile

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About Carlos Enrique

I'm a seasoned technologist, leader, and software engineer with over two decades of experience spanning software engineering, product development, technical program management, and intellectual property. I have a deep background in web and mobile application development, with notable projects including the second version of the Starbucks Android app and the mobile ad SDKs at Amazon, including the Twitch video ads server platforms and SDKs. My experience includes leading teams on designing, developing, and architecting comprehensive frontend and backend solutions, including mobile solutions across Android, iOS, and web platforms. I also integrate machine learning and large language models into applications. I combine technical expertise with strategic leadership to align initiatives with wider business objectives. Additionally, I'm a published author of two books on mobile development and hold six granted patents. I am a member of the Association for Computing Machinery and the Internet Society.