The majority of the news media companies have realized that they need to digitally transform. The driver? Falling revenue. Many use cases and strategies are being discussed in the industry, from better audience engagement, funnels, the use of emails and newsletters, and the…
Interesting numbers from comScore M:Metrics on mobile consumption/usage for 3 months ending August 2008; see press release: comScore Mobile Benchmark Study of Mobile Media Consumption Three Month Average Ending August 2008 vs. Same Period in 2007 Total U.S. Mobile Subscribers Source: comScore M:Metrics…