Interesting numbers from comScore M:Metrics on mobile consumption/usage for 3 months ending August 2008; see press release:
|
comScore Mobile Benchmark Study of Mobile Media Consumption Three Month Average Ending August 2008 vs. Same Period in 2007 Total U.S. Mobile Subscribers Source: comScore M:Metrics |
|||
|
Activity |
Subscribers (000) |
% Mobile Subscribers |
% Change |
|
News & |
36,185 |
15.9% |
1.3% |
|
News & |
13,274 |
5.8% |
7.0% |
|
IM |
21,032 |
9.2% |
6.1% |
|
News & Info via SMS |
18,727 |
8.2% |
4.0% |
|
Social |
14,947 |
6.6% |
8.8% |
|
Email (Work |
33,564 |
14.7% |
4.5% |
|
Purchased |
20,124 |
8.8 % |
-2.0% |
|
Purchased |
5,478 |
2.4% |
-1.0% |
|
Used |
59,877 |
26.3% |
-1.1% |
|
Listened to |
19,001 |
8.3% |
-2.2% |
|
Received |
48,943 |
21.5% |
-0.5% |
ceo