Dan of the Mobile Enterprise Weblog, writes about This is what happens when we let engineers run the show…
Ouch… that post is an insult to readers with engineer-like background (such like me).
…“pompousness”
“valuable and problematic”…
…“This is what happens when we let engineers run the show. Users are supposed to be educated, and it's their fault when the technologists fail to deliver.”
Gheez… Dan, the reason we engineers expect the user to be educated, is because marketing is supposed to be educating them, communicating with them… Marketing is defined as “to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service.”
The ironic thing is that 1) Dan's words can be said verbatim of many analysts and marketers, and 2) his frustrations are actually related to marketing, and not engineering…
The question Dan should be asking is “why isn't marketing doing their job in the first place?”…
:-)
ceo