The majority of the news media companies have realized that they need to digitally transform. The driver? Falling revenue. Many use cases and strategies are being discussed in the industry, from better audience engagement, funnels, the use of emails and newsletters, and the use of data. But execution is where the rubber meets the road, and is where many fail– on the implementation of the tech, the processes, organization, and operations.
This presentation Media Publishing Transformation in the Digital Era shows an audience-centric approach to digital transformation.
What is Audience-Centric Digital/Data Transformation? It is “the profound change of business culture and organization to become strategy-driven, and fully leverage the right mix of digital and data strategies, technologies and processes, to help accelerate the impact across their customers and their business, by putting their customers and audiences at the center of their strategy, while keeping present and future shifts in mind.” – digitalworks.ai
Related to this see digitalworks.ai.