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Archive of posts published in the tag: audience-centric

Building and running a Data and AI-driven news-media organization

Building and running a Data and AI-driven news-media organization — this slide deck covers the lessons learned from the last 3 years and the key areas for building and running a data and ai-driven news-media organization. Building and running a Data and AI-driven…

Media Publishing Transformation in the Digital Era (Slide deck)

The majority of the news media companies have realized that they need to digitally transform. The driver? Falling revenue. Many use cases and strategies are being discussed in the industry, from better audience engagement, funnels, the use of emails and newsletters, and the…