So today I had a realization…
But before I continue, a question: how often do you click on an Ad, or better, when was the last time you clicked on an Ad?
Most people that I ask answer this question as follows: “not very often” or “long-time ago”.
Now the realization…
Today I saw someone clicking on an Ad, multiple times. This person *didn’t realize* it was an Ad, but part of the app!
(From the app-design perspective, this is “great” and it validates the fact that if you make Ads look as part of your app itself that people will click more often.)
So it occurred to me, could it be the long-tail of click-throughs come from people who don’t really know that what they are clicking on are Ads? And could this be the reason why all the people I ask (mostly folks who know computers and the Web and what are Ads are) don’t click on Ads that often? And also is the the reason why Click-through rates fall but interactions continue good performance?
And does this mean that *over time* as people continue to get more educated about the Web and Ads, that they will not click on Ads as often? Thus, Ads as a revenue model is in jeopardy?
I think so…
ceo