One of the cool things about helping judge/select the mobile sessions for SXSW Interactive Festival is that it is like taking the pulse of the Mobile industry — how the mobile industry and technologists feel about the state of things.
This year’s mobility and new technology submissions show how Geo & Social, AR and Big-Data continue to evolve and are key technology areas in the mind of many mobile technologists and marketers alike; a not surprising trend. Some NFC/RFID and barcodes came up. And the topics of native vs. web continues but not as strong, same with Flash, perhaps indicating native as the preferred approach to mobile apps, at least for now.
A lot of very good sessions this year; it was a bit tough to choose… congrats to all who submitted.
ceo