Skip to content

Thoughts on systems, engineering, AI, technology and life.

About Carlos Enrique Ortiz
Publications
LinkedIn
GitHub

personalization

Google is the Master of Personalization…

December 21, 2013 by ceo

This is personalization well done. It is the little things… Thank you, Google.

Categories General Tags Google, personalization Leave a comment

Search

About Carlos Enrique

I'm a technologist, systems thinker, and engineering leader. For more than three decades I've worked on systems ranging from NASA Space Shuttle software to modern AI platforms, distributed systems, and enterprise technology.

This blog explores software engineering, artificial intelligence, leadership, and the long-term consequences of the technologies we create. I write from the perspective of someone who has spent a career building systems where reliability, scale, and human impact all matter.

Author of two software development books. Holder of six U.S. patents.

(c) Carlos Enrique Ortiz (CEO) 2001-2026

Web Analytics Made Easy - Statcounter

© 2026 Carlos Enrique • Built with GeneratePress