On AR, Hype and other things

On ReadWriteWeb, Sarah Perez writes Prepare Yourselves: Augmented Reality Hype on the Rise. You know, I really like the RWW, but this particular article was pure complaining about the “Hype” with respect to Augmentated Reality (AR) to the point of bringing up the Hype Cycle of Emerging Technologies diagram. At the end, who cares? Hype … Read more

SPRXmobile launches Layar mobile Augmented Reality browser

By now you probably have already seen the video on Layar augmented reality (AR) browser, embedded below: Layar is a location-based, context-aware product by SPRXmobile, a group of very smart folks in Amsterdam that I have been following for a long time; because they get it. I got the pleasure to meet Raimo van der … Read more