We are seeing increased use of location data in mobility solutions such as mobile social software and in employee tracking solutions. And it is important to remind ourselves, the mobility developers, product managers and people in general whom are responsible for the creation of location-based services (LBS) and applications about the responsibilities that come with such kind of software and solutions and the implications on privacy. And these responsibilities can be summarized in three words: Do no Evil.

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ceo

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Originally written on December 21, 2004.
Revised on July 15, 2005.
Revised on Aug 6, 2010.