MNVOs and The Demographic Problem
16.% "innovators" & "early adopters" 34% "early majority" or "pragmatists" 34% "late majority" or "conservatives" 16% "laggards" MVNOs typically target specific demographic profiles. For example, Amp'd and Helio both target young people, Mobile ESPN targets sports fan, and Disney Mobile targets kids and their families. Targeting a specific demographic profile enables focus, but not without … Read more