I argue that for mobile interactions such as (smart/2D) barcodes and NFC to really takeoff, they must be “one click away”…

OK, no surprise there.

But what I really mean is that cellphones should have an explicitly designed and easy to reach “interaction” key/button to initiate the desired interactions… Perhaps a key-button to activate NFC and/or the camera. Users can easily activate and search or do appropriate action based on the type of interaction.

The “interaction” key/button… to effective mobile interactions.

One Click Interaction Phone

ceo