NFC tag-equipped (smart) posters in Japan

September 4, 2008, By ceo | Comments (Closed)

Crunchgear reports on Japan gets NFC tag-equipped movie posters…

Hitachi, Gemalto, NTT Data and SoftBank are working together in developing the smart poster system that transmits information to cellphone users from the posters over NFC; the cellphones use the MasterCardPayPass application which must be installed beforehand.

I’m a believer that smart-posters will become a very common interaction in the future. Today, it is all limited to trials. Smart-posters is about bringing a centuries old technology, paper, into the new digital age, by making paper interactive… this is, interactive via NFC and/or (smart/2D) barcodes. And I think there is a valid business/revenue model there too…

ceo

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About Carlos Enrique

I'm a seasoned technologist, leader, and software engineer with over two decades of experience spanning software engineering, product development, technical program management, and intellectual property. I have a deep background in web and mobile application development, with notable projects including the second version of the Starbucks Android app and the mobile ad SDKs at Amazon, including the Twitch video ads server platforms and SDKs. My experience includes leading teams on designing, developing, and architecting comprehensive frontend and backend solutions, including mobile solutions across Android, iOS, and web platforms. I also integrate machine learning and large language models into applications. I combine technical expertise with strategic leadership to align initiatives with wider business objectives. Additionally, I'm a published author of two books on mobile development and hold six granted patents. I am a member of the Association for Computing Machinery and the Internet Society.