When: April 16, 2007, 5:45pm – 8:00pm

Where: Frog Design
             804 Congress Ave.
             Austin, TX 78701
             See map at http://www.frogdesign.com/contact/austin.html

Cost: $0, but seating is limited, please RSVP by sending an email to rsvp@austinwirelessalliance.org

Refreshments will be served

Topic: Mobile Application Design

Join us to learn from mobile design experts Denise Burton and Matt Howell of Frog Design, and Barbara Ballard of Little Spring Designs, about the typical challenges when designing mobile software, including device diversity, reducing cost, time to market, and improving the mobile user experience, as well as the process for designing award winning mobile user interfaces.

About Denise Burton, Frog Design

Denise Burton is currently a Principal Designer at frogdesign, one of the world's leading strategic-creative consulting firms.

Denise has 15 years' experience in user interface design, including 8 at IBM and 7 with frog. At IBM, she worked on the first graphical user interface for AIX, explored non-traditional user interface designs, guided IBM's early web efforts including ibm.com and helped develop OVID, an object-oriented approach to UI design.

Denise joined frog in 2000 as the first Design Analyst and has helped grow that role to 40 plus analysts across the frog offices world-wide. Working along side talented strategists, designers and technologists, Denise has designed award-winning software, web, kiosk, TV, and mobile user interfaces for clients such as Alltel, Dell, HP, Microsoft, Motorola, Nextel, SAP, Sun, T-Mobile, and Yahoo.

The Alltel Celltop just took home Best in Show in the CTIA 2007 Emerging Technology Awards. frog conceptualized, designed, and developed the Celltop platform in conjunction with Alltel, bringing a new level of simplicity to the mobile space. This end-to-end collaboration allowed for broad innovation, technological advancement, and improved usability – and earned the praise of judges and attendees at this year's CTIA.

About Matt Howell, Frog Design

As a Design Technologist at frog design, Matt assists design analysts and works with fellow technologists to build and deliver high-quality solutions for a slate of top-tier clients.

Matt came to frog in 2006 with a background primarily in web development. He has experience in the front end as well as the back end of web sites and web-based applications, ranging from database design to rich client interaction. He is passionate about creating elegant, accessible and innovative user experiences and was proud to be a part of the award-winning Celltop team.

Matt holds degrees from the University of Texas in Psychology and Theater.

About Barbara Ballard, Little Springs Design

Barbara Ballard has been working on the usable and useful design of mobile devices and products since 1998. She excels at ideation, product concept evaluation, and usability engineering, acting as a strident voice for the user in the product development process. As a human factors expert who has a good understanding of technology, she accelerates the development process by integrating business, user, and technology needs into an elegant and practical design. This becomes particularly important in the mobile arena, where users' needs vary from moment to moment and there is a broad range of technologies and platforms to address.

In her current role, Barbara helps companies from start-ups to Fortune 100 determine their overall mobile strategy, from platform selection and product strategy to architecting the user experience and designing user interfaces. Mobile technologies include phones, mobile web (XHTML Basic/MP, WML), application design (Palm, Pocket PC, BREW, Java ME), speech recognition, and multi-modal applications. Barbara has an MBA from the University of Kansas, graduate work in ergonomics at the North Carolina State University, and a BS in industrial engineering from the University of California at Berkeley.

This event is being sponsored by Frog Design, and is brought to you by Mobile Monday Austin in partnership with the Austin Wireless Alliance.