Mobile Advocacy Do’s and Don’ts

April 25, 2008, By ceo | Comments (Closed)

Calder Strategies published a great summary of Do’s and Don’ts for Mobile (Marketing)… It really is a great summary, which some great points, such as:

The medium is young, it is risky when poorly done, and it’ll take time to judge payoffs

Mobile messaging should be about interaction

Be relevant and action-oriented

…works best when it’s pull, not push

Trust is key

…tell how to opt out regularly, and never ever spam

Read the whole article — Mobile Advocacy Do’s and Don’ts

ceo

[Via Smart Mobs]

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About Carlos Enrique

I'm a seasoned technologist, leader, and software engineer with over two decades of experience spanning software engineering, product development, technical program management, and intellectual property. I have a deep background in web and mobile application development, with notable projects including the second version of the Starbucks Android app and the mobile ad SDKs at Amazon, including the Twitch video ads server platforms and SDKs. My experience includes leading teams on designing, developing, and architecting comprehensive frontend and backend solutions, including mobile solutions across Android, iOS, and web platforms. I also integrate machine learning and large language models into applications. I combine technical expertise with strategic leadership to align initiatives with wider business objectives. Additionally, I'm a published author of two books on mobile development and hold six granted patents. I am a member of the Association for Computing Machinery and the Internet Society.