In Media and Journalism, content is King, but today, having good content is not enough. Having unique content is much better, but still, it’s not enough.
The journey towards Digital content and revenue can be complex as it requires the right people and teams, the right mindset, and the tech, software, and data, which altogether is what brings differentiation, optimization, and new revenue streams.
A successful journey to digital revenue goes beyond implementing a set of tech; there is much more. You have to transform the culture and the way of thinking, the way of strategizing and implementing, and the way of operating.
The journey from Content (the start) to Revenue (the goal) consists of many layers, as illustrated below.
Starting with the right people, organization, operations, and culture, the teams must work together on scalable strategies, from which the right set of technologies and processes are put in place, resulting in increased or new revenue.
Those who continue doing the same and don’t adapt will stay behind. Those who don’t anticipate and envision will remain behind.
“The world hates change, yet it is the only thing that has brought progress.” — Charles Kettering
Those who have capitalized on the recent “
Trump bump” or the “Maria-hurricane bump”, or other similar bumps, should note that those bumps were exceptions, ephemeral in nature. The journey to digital revenue is a long-term strategy.
-ceo
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