I just found this little nugget at the wubbahed.com blog, which is Google’s ZXing project, a new (and still quiet) open source visual tags reader for Android for reading QR Code, DataMatrix and UPC barcodes (and probably others over time).
“Google is going to trial QR codes with print advertisers. This shows that Google is going to start actively pushing bar codes, but more importantly, it shows that they’re moving more into the print area, even if it is just to link people to online services.”
This is Google going after Physical-to-Digital Worlds connections, in this case via visual tags as applied to prints. Very interesting. This may look insignificant, but it is not!
And as an open source project, they are recruiting the community, which is an important part of Android’s open philosophy, which in turn results in acceptance.
Related to this see Interaction Triggers in Mobile Applications.
ceo