A continuation of one of my favorite research topics, the mobile context and the meaning of interactions, below is my latest as presented at the 2009 Demand Analytics conference — this time with focus on real-time demand data, the consumer and businesses. The audience was mainly category and brand managers for big consumer packaged goods (CPG) companies.

Concepts And Technologies Behind Real-Time Demand Data – A Consumer and Business Perspective

View more documents from C. Enrique Ortiz.

See the related presentation Mobility and People’s Context, Interactions and Data, which was originally presented at Design4Mobile 2008.

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