University Students Say “Yes” to Mobile Ads

Supporting the idea that the youth market is prime for mobile (see Going to Market: The Mobile Youth Market), see the results from a survey at Ball State University as reported at MobiAdNetwork: Technically oriented college students are increasingly receptive to receiving advertising via text messages on their cell phones and other mobile devices, says … Read more

On Mobile Transactions

Mobile transactions is more complicated, and interesting, than it first appears or sounds. Juniper Research predicts that by 2011: “Person-to-Person (P2P) fund transfers and mobile payments in the developing world, together with the commercialization of NFC based mobile payments, will generate transactions worth approximately $22bn.” If you look closely at the above sentence, you will … Read more