GoingToMarket

What is the real meaning of competing in the mobile market today? Well, today it is not about competing for the mobile market… Instead, because the space is still so immature, it’s about competing for its early adopters. In response to the above question, Tomi Ahonen wrote at ForumOxford: Good question. My quick take on … Read more

In startups it’s so important to make an impact (Go to Market) early and as efficiently as possible, with the resources at hand, and while following proper software engineering methods. Many companies fail because they never deliver, or simply deliver too late. Timing is everything. It doesn’t have to be perfect. Below are some recommended … Read more

There are a number of threads going on in the blogosphere about Twitter and its business model… Or I should say, the fact that Twitter it has NO business model (still). Interestingly others are building applications on top of Twitter, i.e. the parasites (such as Twitterrific) who do have business models and charge users. Interesting… … Read more

The mobile youth market… should a company's go to market strategy rely on such target alone? Should the youth market be considered at all? Xen wrote a very good article on the mobile youth market titled Special: A Sneak Peak at the mobileYouth report 2007, where she interviews Savka Andic, Research Associate at the Wireless … Read more

Click to enlarge …every time you sell anything (expensive) to anyone, the buyer will have “buyer's remorse“… You want this remorse to only occur after the deal is closed – you don't want to end with a case of premature remorse, which will kill your deal. This is why you must minimize the length of … Read more

While talking to my daughter earlier today, I realized how a bad user experience could ruin a product and/or brand across generations, and decades. In our case, it was about a car maker. Around 10 months ago I bought a new Jeep Grand Cherokee. The vehicle has been an OK-kind of car, it is pretty … Read more

On his blog, Seth Godin asks himself “Why hasn't the whole cell phone industry exploded?“. While Seth's believes it is because "we've been trying to solve the wrong problem.", that is not the true reason… The problem is twofold – from the technology perspective, the technological capabilities aren't where they could have been by now, … Read more

Nokia has published their test criteria for J2ME and Symbian applications… It is good to go over these, and keep them handy. These documents will tell you about allowed content, power consumption, UI, interactions, and other requirements that your application must meet if you want to work directly with Nokia — passing the Nokia testing … Read more