Bluetooth

Troy Norcross sent me an email about a recent decision that could very much promote Bluespamming. Read Tony’s essay Bluespamming – Bluetooth Marketing: ICO removes guidance for Opt-In permission. ceo

BlueCasting is pushing unsolicited information to Bluetooth devices. BlueCasting is initiated by a Bluetooth client, and the information is pushed to a Bluetooth server. BlueCasting clients monitor for nearby Bluetooth devices, who intentionally or not advertise themselves, and once found, attempts to push whatever information. BlueCasting can be used for Mobile Marketing, and is being … Read more