Michael Yuan pointed me to a very interesting read about the unintended uses of product features… In this case, users using a share function for P2P chatting… See An amusing but cautionary SMS tale at the Mippin blog. I believe it is an awesome anecdote and lesson on user behavior:
“In other words, a segment of the users began using Mippin as a free P2P messaging service despite the inconveniences of doing so. This actually generated over 95% of messages through Mippin.”
:
:“Thus, dear reader …there is no longer the ability to share via SMS on the service. And if you provide such a facility then be aware that a large number of text addicts, formerly with Mippin, are heading your way.”
ceo