While doing some market analysis, and handset penetration numbers, I was surprised to see,
using CTIA subscriber numbers, that the handset penetration number here in the U.S. to be so high at 67%. Even if the numbers are a bit inflated, it is great to see such penetration, which translates to opportunities — and expect these numbers to get even better over time.
Figure-1 U.S. Population and Handset Subscribers (Feb 2006)
Table-1 U.S. Population, Handset Subscribers and Penetration (Feb 2006)
| Data Point | Value |
|---|---|
|
U.S. population (per CIA.gov) |
295,734,134 |
| U.S. Subscribers (per CTIA, Feb 2006) | 204,111,067 |
| 7% Dual Handset Ownership (per M:Metrics) | 14,287,774.69 |
| Adjusted Dual Ownership to Individual Subscribers | 7,143,887.35 |
| Adjusted Individuals Subscribers | 196,967,179.66 |
|
U.S. Handset Penetration |
69% approx. |
|
U.S. Handset Penetration (Adjusted) |
67% approx. |
*All numbers are approximate
ceo