Source: M:Metrics, Inc., Copyright © 2006.
One of the hot mobility areas in to keep watch in 2007+ is the intersection of mobility and social software: mobile social software, virtual communities, messaging and user-generated content.
Earlier this month M:Metrics published a report on user-generated content and social networking application usage as of October 2006, where they confirm that “…teens are expanding their social networks to the mobile realm”, and found that “…with 70 percent of 13 to 17-year-olds engaging in social networking or otherwise creating content, Italian teens best their peers in Western Europe and the United States.” More from the report:
| User-Generated Content and Social Networking Application* Usage: October 2006 | |||
|---|---|---|---|
| Country | 13-17 | 18-24 | All Mobile Subscribers |
| France | 58.0% | 48.9% | 29.6% |
| Germany | 44.0% | 44.1% | 31.0% |
| Italy | 69.7% | 63.6% | 43.6% |
| Spain | 63.2% | 60.9% | 44.6% |
| UK | 63.5% | 65.9% | 41.0% |
| US | 36.7% | 45.0% | 23.3% |
Survey results and images are from Source: M:Metrics, Inc., Copyright © 2006. Survey of mobile subscribers. Data based on
three-month moving average for period ending 31 October, 2006, n= 101,893 mobile subscribers. *Includes IM, chat, dating, photo messaging, video messaging, created own ringtone, watched video sent by friend.
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