A small but interesting survey of 300 mobile phone users in Japan (via What Japan Thinks) has shown the results below, but could this be representative of the expected behavior on other parts of the world?

  Votes Percentage
From a scanned QR Code or bar code 125 41.7%
Send a blank email and access the URL in the reply 104 34.7%
Type in the URL directly 100 33.3%
Use keyword search 92 30.7%
Use OCR (text reading) feature 21 7.0%
Other 0 0.0%
Never really looked up more information 75 25%
Don’t use internet on my mobile phone 47 15.7%

Via A Third Of Japanese Will Type In A URL On Mobile: Report (MocoNews)

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