Juniper Research: NFC Mobile Payments to Reach US$75 Billion by 2013
Another report that claims big numbers; this time by Juniper Research — see NFC Mobile Payments to Reach US$75 Billion by 2013 (via Payment News).
2013, or five years from today, seems about right for the NFC sweet spot (or start of).
But to see that happening, it must begin today. It is not until I see the technology gap closing, that I will believe such numbers. Let’s not confuse potential with reality. NFC has huge potential, including beyond payments; the use cases and merits are there, and people will use it.
But the gap is too extreme today. Show me the NFC phones, where are they? There are next to zero NFC-phones in the U.S. — I am not seeing it happening…
The Juniper Research report says (via Payment News):
2009 will see limited numbers of NFC devices shipped (except in the Far East & China region) but the market will begin to ramp up from 2010 onwards and by 2013 20%, or 1 in 5 phones shipped, will possess NFC capability.
Global annual gross transaction value will grow over 5 times between 2011 and 2013.
The top 3 regions (Far East & China, North America and W. Europe) will represent nearly 90% of the $75bn p.a. market (by gross transaction value) by 2013.
Show me the phones!
Believe me, I can’t wait; when the phones come out for real, I will be one of the first ones with a very interesting solution for it…
…in the meantime, we will continue to see trials after trials after trials. It is time to move-on to the next phase of NFC deployment.
ceo
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Ash Haque
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Even though NFC phones are not that much, you still see the following in the market:
NOKIA 6131/6131i
NOKIA 6212 Classic (new release)
Sagem MyContactless 700
Anyhow, I agree it’s time to see the serious deployment instead of no-ending trials.