17 Jun

Call for Submissions – VentureBeat Announces the “It’s the application, stupid!” Competition For Outstanding Mobile Apps

VentureBeat Mobile Trophy

VentureBeat is looking to recognize Mobile innovation at the second annual MobileBeat Top Startup Competition.

Last year the awards went to firms such as AdMob and Loopt. This year the competition shifts to mobile applications and services, with 50 finalists to be determined and a final 14 to present live at MobileBeat on Thursday July 16th.

Top Startup Submission Rules:

  • Startups must complete and submit a form by June 30, 2009 for consideration
  • Fifty finalists will be announced on July 2nd on Venturebeat.com. Voting will then be open to the public to select the top seven companies per sector.
  • Seven finalists from each category will present for five minutes each to the MobileBeat audience determined by judges as to avoid any vote manufacturing.
  • Nominees must be younger than three years old. Special consideration will be given to companies that are launching for the first time.

Winners to be announced at the MobileBeat Conference July 16th, San Francisco CA San Francisco.

Directly following each two-minute presentation, a panel of judges will provide feedback in rapid fire. After final deliberation in the afternoon, winners will be announced.

Submitting a company for nomination is completely free. For more information visit the startup competition website.

MobileBeat 09 will take place on July 16, 2009 in the Parc 55 Hotel in downtown San Francisco. The theme of this year’s show is “It’s the application, stupid!”, focusing on mobile applications’ recent explosion in popularity.

See registration information.

Speakers at this year’s MobileBeat include: Dr. Tero Ojanperä (Nokia), Russ McGuire (Sprint Nextel), Matt Murphy (Kleiner Perkins iFund), Rick Segal (Blackberry Partners), Nagraj Kashyap (Qualcomm Ventures), Aditya Khurjekar(Verizon), and Michael Rayfield (Nvidia)


30 Apr

On Mobile Applications, Platforms and Monetization — “Show me the Money”

I’ve been keeping track of a very interesting thread at Forum Oxford (FOROX) on the topic of Android phone dissapointing developers (w.r.t. iPhone), with Jason Delport, Alex Kerr, William Volk (who started the thread) and others adding their different perspectives on the matter. All these guys are mobile experts so what they say resonate with me…

I like Jason’s responses as there is no bias, just pure pragmatism (i.e. he has been burned before); he makes a living building mobile apps, so for him it is about business and making money. Period. Jason’s take on why Android is dropping the ball is as follows:

  1. User’s don’t want to sign up to Google checkout
  2. There are plenty of places to find illegal copies of paid Android apps
  3. The store is over cluttered with crap apps
  4. The store has a poor design and has a rubbish user experience compared to the iPhone app store
  5. Paid apps were launched later than free apps and a tone was set in the market that apps were, and should be, free.

For which I respond as follows:

On #1, Google should do one of two: 1) require and capture credit card information the first time a user tries to buy a premium application, or 2) integrate with the network operator’s billing. On #2, true, but #1 is the main issue. On #3 and #4, I totally agree, plus, the good apps are hard to find! A better way to find applications is needed. On #5, I totally agree as well; the wrong expectations were initially set.

Alex followed writing that developers should be focusing on the platforms that are most “useful” to as many people as possible in the world… these being J2ME, Web and S60.

But useful is *very* relative. For talking on the phone? For writing applications? For deploying and making money from? I used to think as Alex… yes, it all sounds reasonable — target the platforms that (in theory) have the largest subscriber reach. Well, that is, until you take into consideration “Show me the money”, as Ajit likes to say.

From the “show me the money” perspective “rich development platforms and ecosystems” have proven, finally, successful. When I say “rich development platforms and ecosystems”, ecosystems go beyond app repositories, and it is about all the details that make it work, which includes user experience, integrated billing/payment, social and not, feedback system, and all the goodies a good/properly designed app store is all about.

I remember the debates between Ajit and myself over Web vs. local apps a couple of years ago, including at JavaOne Motorola Keynote, where I defended local applications while Ajit debated that “AJAX will replace both J2ME and XHTML as the preferred platform for mobile applications development” (note that he wrote J2ME but he really meant local apps). Today I can humbly say that I was right about local apps, and that “AJAX will not replace local apps as the platform of choice for developing mobile applications”. At least not yet. Ajit was/is right that mobile web apps will be huge, but they will in a different way as when it comes to richness and user experience and making money, today it is about a local apps.

And it took Apple to show “us” the way.

App Stores have proven central for developers (i.e. “show me the money”), and for subscribers (to easily find and download apps). And as a consequence, have proven beneficial to network providers themselves – gosh, it has taken so many years for network operators to finally open their eyes, not be so paranoid and over-controlling, and agree with common sense — it is an ecosystem after all. So now, all are converging into similar solutions such as iPhone’s App Store. They have to – the power is shifting to the subscriber itself, and to the developers who are bringing applications, software to the market. And those platforms that don’t play nice with the ecosystem, will fail.

So the argument that subscribers would not download local apps, argument a number of us didn’t agree with and defended against over the years via our blogs and apps, resulted in a non-issue. Yes, users will download rich, useful applications, and even better, will pay for them if given ways to easily find, pay for, and download those applications. While other types of apps such as Web and SMS, well, subscribers do like, but for free! Don’t you agree? What this translates to is into business models centered on the subscriber vs. “the other side of the subscriber” such as businesses, etc.

A word on the various platform

A word on iPhone: the device, the platforms rocks. I have an Android (personal) and an iPhone (work). And the iPhone is a beautifully designed piece, overall, from hardware to software. AT&T will hurt and cry if/when iPhone goes to other operators. As a sidenote, see ReadWriteWeb article by Sarah Perez titled The State of the Smartphone: iPhone is Way, Way Ahead, where she explores a recent report by Flurry that concludes that the iPhone is way ahead when it comes to mobile apps (based on the number of developers, apps and consumers). But, let’s take this report “with a grain of salt”. Why? Because it can be biased as follows: the majority of the developers using their analytics instrumentation code might just be iPhone developers, thus, the sample-set is biased by default.

A word on Android: just give it time. Android has the potential to be everywhere – phones, internet appliances, cars, etc. around the Globe, and thus many different types of developers (mobile to embedded). And it very well might allow developers to enter “emerging” markets easier. Judging Android after 6 months or so means nothing in the grand scheme of things. Time will tell (but I stand by what I’ve been saying thought).

A word on BlackBerry. They are getting it, but imposing a minimum app price of $2.99 — because “they value the efforts of developers” is bogus and is an attempt to sound developer-friendly. Let the market decide pricing!

A word on Nokia: they are trying with Ovi, but keep it simple! I really hope Nokia hits the ball out of the park –but they should consider simplifying their portfolio tho, see On Nokia’s App Store Strategy. Nokia’s attempt to do integrated billing for their App Store and (eventually) requiring Credit Cards mean they are thinking the right way.

A word on J2ME: Java ME suffered over the years due to 1) the process that created it was too slow to adapt, allowing for inconsistent implementations and incomplete API-sets, 2) its security model, and 3) lack of integrated app repository (i.e. app store). I still believe it has potential to be the platform of choice for mid-level phones. Specially with the latest MSA API-stacks and MIDP3 that (I hope) will come out later this year. And today,if you have the right market and channels, go for it.

A word on Web: best channel for apps that easily bring “generic” content out to people. Huge potential, especially with efforts such as BONDI and HTML 5 persistent data and the Canvas elements. In any case it is always a good idea, if it is applicable, to have a mobile web version of your app.

A word on short messaging (regardless of SMS or Twits): best channel for notification-like distribution. Second to none. True SMS is way to expensive and prohibitive for many; SMS though is a cash-cow for network providers who must be terrified of Twitter. If targeting notification-like app such as promotions SMS and Twitter is the way to go.

A word on voice apps: I wish we spend more time investing/researching this mode of interaction.

A word on SIM-based apps: The SIM card will always be at the center of mobile apps – directly or indirectly. New technologies such as JavaCard 3.0 and Smartcard Web Servers (SCWS) have the potential of bringing a new breed of mobile applications. Still developing SIM-card based applications is a niche and very network provider oriented, but if you have the relationship w/ the carrier, go for it!

And what the best type of application is? The hybrid app! This is a rich *local* app that is very good at consuming and rendering web content, as well as direct messages (i.e. SMS, Tweets). In the future, mobile web has tremendous potential but again, it is about making money *today*.

So in conclusion, we have to agree that today, integrated app stores that caters subscribers directly is the best channel for subscribers, and developers, and for operators as well. The potential for reaching more subscribers via J2ME, S60, and Web do exist, but but one thing is to create and attempt to deploy apps for those platforms, and the other is those apps getting payed for, downloaded and used.

As a recent report by IDC (Scott Ellison) titled “Developer Strategies for Success Shift as Apple iPhone Apps Store Passes 1 Billion Downloads” concluded:

Apple has demonstrated — again and again — that the success factors in mobile can change in the blink
of an eye — indeed in as little as 3 quarters in the case of the Apps store. The Apps store is increasingly
central not only to Apple, but to any developer or company seeking to play in the mobile applications and
content space. And understanding the shifting success factors within the Apps store is key to success
both on the device and in the digital marketplace that continues to remake mobile.


P.S. Anders Borg (Abiro Mobile News) has written an excellent analysis of this blog piece — see The state and future of mobile applications. And I like very much Michael Yuan‘s comment saying “What developers want is to address the “maximum number of people who are willing to pay”; exactly!

15 Dec

Goodbye 2008 and welcome 2009 and some predictions on mobility

2008 was a very interesting year for me, with both failures and successes and tons of lessons learned. But life is good. 2009 will be a very interesting year for mobility and handsets and applications. An example of this was yesterday when I was on my way to the Orange Partners Conference. The bus driver taking us to the hotel was bragging about his 3G phone and mobile TV – yes the bus driver! And he had no problem paying for both data and mobile TV. Mobility adoption is happening!

So in the spirit of the 2008 end of the year, below are some of my predictions about mobility and 2009:

  1. 2009 will be a great year for smartphones; perhaps it will be the year of the smartphone. The top smartphone handset and software players for the next 5 years will be defined in 2009.
  2. The role of Open Source Software (OSS) will continue to grow within mobile handsets and software. Symbian will go open source. Android is open source. Browsers are open source. Windows Mobile I’m not sure but I won’t be surprised if they go open source as well. Device manufacturers will deliver more sophisticated handsets cheaper due to OSS.
  3. Related to the above, the mobile browser will become commoditized, thanks to open source. A great example of this is the Steel browser for Android which seems to have been developed by a *single* developer leveraging the Web Kit.
  4. On user interfaces and smartphones, touch-screens and gestures and accelerometers will be the rule, not the exception (thank you Apple).
  5. SMS usage/growth will continue and mobile IM usage will remain pretty much flat.
  6. Twitter will come up with a real revenue model and make some revenue. But it will be plagued by the demons of social networking that killed Trutap: “everyone loves social software, but few would pay for it”.
  7. Symbian won’t take off (in 2009). Even in open source, which was a great move, Symbian will remain synonymous to Nokia. Few will try it, but at the end will move to Android. It will take a couple of years to fully realize the new Symbian vision.
  8. The ideal of mobile web having access to local handset functionality won’t be fulfilled yet (to its fullest).
  9. Android will become stronger and stronger with lots of support from all kinds of network providers and device manufacturers, but these vendors will have a difficult time differentiating themselves.
  10. Google will start losing its coolness factor.
  11. Google will introduce a checkout process for its app store, and developers wanting to make money will notice; the Google app store will explode with a large number of applications.
  12. App stores will continue to have its huge effect on mobile apps and distribution. Due to the revenue and fast distribution models offered by iPhone and soon Android app stores, developers will first target such local applications (vs. mobile web). An even larger number of local/native applications will be created and distributed via app stores for Android and iPhone.
  13. The BlackBerry app store will be somewhat successful.
  14. Someone will introduce an app store for mobile web that goes beyond an application catalog. dotMobi will take leadership by going beyond an application catalog but also providinig an associated business/revenue model.
  15. On the Java ME front, 2009 will be a turning point for the platform: MIDP3 vs. CDC + OSGi, JavaFX.
  16. The top smartphone platforms for 2009 will be: iPhone, Android, and BlackBerry (for both mobile web and local apps) in the US. (update: I think I might not be putting enough emphasis on Nokia here and their new handsets).
  17. Location, location, location everywhere in our apps. And end-users will learn to expect it.
  18. MMS will continue to suck (in the US), due to proprietary implementations and lack of interoperability.
  19. Lots of noise with WiMAX and LTE, with a few deployments.
  20. No NFC in 2009.
  21. Network providers will start delivering services of their own on the web (similar to Google services).
  22. Network providers will show their love to widgets, and spend resources on widget-related approaches to applications and user interfaces.

Disclaimer: the above are my personal opinions and are not professional advise for business or personal decisions. :-)


18 Nov

The gods are being good to Network Operators

…or, the Network Providers/Operators must be having a blast.

The network providers are doing just fine… new cool handsets here and there, handset exclusivity on certain networks, message usage is up, data consumption is up, new services are coming up, very cool applications from web to native, developers and more developers, and prices are up…

Not too bad for the current state of the economy, don’t you agree?

I’ll tell you, mobility is the place to be…