On his blog, Tristan Louis wrote 5 reasons why social networks can succeed. But what Tristan has described is much more than 5 reasons to succeed – he described the true essence of social networks software:
- Viral Nature
- Provides an Online Identity
- Enhances Knowledge
- Satisfies humans basic need to share
- Satisfies humans basic need to connect and communicate
A very good summary of what social networks are all about.
Tristan also wrote 5 reasons why social networks fail:
- Privacy concerns
- No real reward or penalty system
- Not granular enough
- Not integrated with other apps
- Walled Gardens
But I will add that there are 5 other reasons why social networks fail – all we have to do is negate the 5 reasons they succeed:
- If not viral in nature
- If it doesn't provide online identity
- If it doesn't enhance knowledge
- If it not good at allowing humans to share
- If it not good at connecting people and letting them communicate effectively
I really like how Tristan has defined the above elements of social networks and software. All of these principles are applicable as-is to mobile-based social networks/software as well.
ceo
Hi in the Blog you mentioned 5 reasons why Social networking don’t work is because they aren’t “Viral”. Could you please explain further ?
Would love to know what makes social networking viral ?
What I meant is that if they are not viral, they won’t succeed.