NFC tag-equipped (smart) posters in Japan
Crunchgear reports on Japan gets NFC tag-equipped movie posters…
Hitachi, Gemalto, NTT Data and SoftBank are working together in developing the smart poster system that transmits information to cellphone users from the posters over NFC; the cellphones use the MasterCardPayPass application which must be installed beforehand.
I’m a believer that smart-posters will become a very common interaction in the future. Today, it is all limited to trials. Smart-posters is about bringing a centuries old technology, paper, into the new digital age, by making paper interactive… this is, interactive via NFC and/or (smart/2D) barcodes. And I think there is a valid business/revenue model there too…
ceo