Because of the Android connection, the project is open source.

About the branding, that is the least of their concerns — their brand is strong, and the barcodes, visual (i.e. UPC, 2D, DataMatrix) or radio (i.e. NFC, RFID) are just application interaction triggers to their own Google-branded content.

ceo

If Google thought this out, why wouldn’t they want to control revenue from both a direct and indirect system?
Why not offer the brands, their customers, the option of both worlds? Why? Brands could change their offering without changing the code on their product.
Why not offer a mobile reader that lets the consumer click on multiple types of codes and other things.
IMO, the NeoReader offers the end to end solution for consumers.
Google needs to take another look at mobile interaction. Why? There are more than just codes to click on. What happens when I walk down the street and there are no codes to click on? What if I say the restaurant name into the browser? What about RFID? What about keywords, logos, trademarks?
If Google wants to offer the best, end to end for the consumer, they need to offer direct and indirect solutions for their customers and the ability to click on multiple types of symbologies, and keywords, logos, trademarks, RFID, from the mobile device.
IMO, they are a smart group, they need to think about what they want to offer their customers and what they can do for the end user. Anything less would be worthless to the consumer.

ceo