A continuation of one of my favorite research topics, the mobile context and the meaning of interactions, below is my latest as presented at the 2009 Demand Analytics conference — this time with focus on real-time demand data, the consumer and businesses. The audience was mainly category and brand managers for big consumer packaged goods (CPG) companies.

See the related presentation Mobility and People’s Context, Interactions and Data, which was originally presented at Design4Mobile 2008.