At the center of mobility is the individual itself. At the center of mobility is what I called People-Centric Computing (PcC).

The mobile handset is first and foremost a social artifact:

“The mobile handset is, by its own nature, a social artifact; an object made, and used by people to connect with people. This is the reason why the next big development in mobility and mobile services involves social software in some form or fashion, to enable better ways to find, communicate and share with friends and family, to learn about nearby places, to consume information, all while on the go. It is about the freedom to find and consume information, and connect, interact, communicate, and share with others…”

C. Enrique Ortiz