20 Oct

MobileMonday Austin (Nov 2010) | Nielsen on Mobile Applications and Connected Devices

I posted at the MobileMonday Austin website information about the next event…

Please note that seating is limited; please register and reserve your seating and enter the raffle to win a new Nokia N8. For registration and more information, please visit the MobileMonday Austin website at http://www.mobilemondayaustin.com/.


The event is sponsored by Nokia and the 2010 Calling All Innovators North America developer contest, presented by Nokia and AT&T.


Topic: Mobile Applications and Connected Devices — New Nielsen Company research on the changing media consumption landscape

When: November 1, 2010 | 5:30pm – 8:00pm

Where: Cool River (4001 W Parmer Ln, Austin, TX 78727-4105)

Come listen to the Nielsen Company present new research on Smartphones, Tablets and the new Application economy. Information in this session will address:

  • Growth of Smartphones, leading platforms and a look forward
  • Behaviors and preferences of mobile app users
  • Which apps are people using and why?
  • How much are downloaders’ willing to pay?
  • Overall look at tablets, e-readers, media players and netbooks – how are users consuming media on these devices?
  • How do tablet users respond to advertising versus smartphone owners?
  • What do media companies need to consider when launching tablet and smartphone content?
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