An excellent, must see presentation by Scott Farquhar, Co-Founder and CEO of Atlassian.

I’ve been using different Atlassian tools over the years now, and it is great to see their story, their success, and their 10 commandments for startups.

  1. Start with Two (founders who support each other)
  2. Need a business model
  3. Use your own product
  4. Test everything
  5. Always be marketing
  6. Your first idea will fail
  7. Long-term thinking
  8. Know when to switch gears
  9. Build somewhere you want to work
  10. Give (your employees) experiences


(Hat tip: @rich_wong)