15 Sep

The Atlassian 10 commandments for startups.

An excellent, must see presentation by Scott Farquhar, Co-Founder and CEO of Atlassian.

I’ve been using different Atlassian tools over the years now, and it is great to see their story, their success, and their 10 commandments for startups.

  1. Start with Two (founders who support each other)
  2. Need a business model
  3. Use your own product
  4. Test everything
  5. Always be marketing
  6. Your first idea will fail
  7. Long-term thinking
  8. Know when to switch gears
  9. Build somewhere you want to work
  10. Give (your employees) experiences


(Hat tip: @rich_wong)

One thought on “The Atlassian 10 commandments for startups.

  1. I agree with most except #6 as it stands. Rather I see this as “Don’t cry rivers and freeze up if your first idea fails, just jump on the horse again and do something else.”

    It’s not constructive to think your idea will actually fail, even if it might. It’s about not getting too affected by it, and be quick changing the course and get on with new things. If you are lucky no one will even notice (I’ve done that a few times).

    I’ve seen many hang on to commercially or technically unsound ideas long after expiration date, out of pride (their idea) or lack of reality-checking abilities (I’ve admittedly done that too).

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