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…every time you sell anything (expensive) to anyone, the buyer will have “buyer's remorse“…

You want this remorse to only occur after the deal is closed -
you don't want to end with a case of premature remorse, which will
kill your deal.

This is why you must minimize the length of this “window of opportunity” …close the deal today; extending this window, even one an extra day, can translate to premature buyer's remorse.

ceo