One click to effective (mobile) interactions
I argue that for mobile interactions such as (smart/2D) barcodes and NFC to really takeoff, they must be “one click away”…
OK, no surprise there.
But what I really mean is that cellphones should have an explicitly designed and easy to reach “interaction” key/button to initiate the desired interactions… Perhaps a key-button to activate NFC and/or the camera. Users can easily activate and search or do appropriate action based on the type of interaction.
The “interaction” key/button… to effective mobile interactions.
ceo
September 10th, 2008 at 9:35 pm
I’m not sure if that will ever happen for the majority of devices, but it will be interesting to see how it evolves. In the meantime, there is a company who is doing barcode interaction via MMS, so no downloaded application or data plan. http://www.jagtag.com/
September 11th, 2008 at 3:35 pm
Yes it is a thought…
Yes on JagTag (and similar). JagTab appears to be introducing their own visual tag as well.
ceo
September 14th, 2008 at 11:10 pm
[...] Enrique Ortiz points that “one click” interactions are necessary for barcodes and NFC to take off. He also has pictures from MobileWidget Camp in [...]