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The second idea is always the important one

van Hoff

From Founders at Work:

“Over the years, I’ve learned that the first idea you have is irrelevant. It’s just a catalyst for you to get started. Then you figure out what’s wrong with it and you go through phases of denial, panic, regret. And then you finally have a better idea and the second idea is always the important one.”

     Arthur van Hoff, Cofounder, Marimba (and other companies)

ceo

This entry was posted on Tuesday, April 1st, 2008 at 8:09 pm and is filed under Entrepreneurship. You can follow any responses to this entry through the RSS 2.0 feed.
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One Response to “The second idea is always the important one”

  1. On Startups, the economy, VCs, and calculated risks — Will VCs invest in your company? | (Mostly) About Mobility says:
    April 23, 2008 at 4:04 pm

    [...] But don’t give up… Remember that raising money it is a very slow, painful, and adaptive process, and that the second idea is always the important one. [...]

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"Great individuals invent their own values and create the very terms under which they excel." -Kierkegaard and Nietzsche