Archive for the 'GoingToMarket' Category

Competing in the Mobile Market Today

What is the real meaning of competing in the mobile market today? Well, today it is not about competing for the mobile market... Instead, because the ...

Software Development Strategies For Startups

In startups it's so important to make an impact (Go to Market) early and as efficiently as possible, with the resources at hand, and while ...

The Twitter Business Model

There are a number of threads going on in the blogosphere about Twitter and its business model... Or I should say, the fact that Twitter ...

Going to Market: The Mobile Youth Market

The mobile youth market... should a company's go to market strategy rely on such target alone? Should the youth market be considered at all? Xen wrote ...

On Closing deals and buyer's remorse

Click to enlarge ...every time you sell anything (expensive) to anyone, the buyer will have "buyer's remorse"... You want this remorse to only occur after the ...

A bad user experience can span generations

While talking to my daughter earlier today, I realized how a bad user experience could ruin a product and/or brand across generations, and decades. In our ...

The Problem with Mobile

On his blog, Seth Godin asks himself "Why hasn't the whole cell phone industry exploded?". While Seth's believes it is because "we've been trying to ...

Nokia Application Test Criteria

Nokia has published their test criteria for J2ME and Symbian applications... It is good to go over these, and keep them handy. These documents will ...