Troy Norcross sent me an email about a recent decision that could very much promote Bluespamming. Read Tony’s essay Bluespamming – Bluetooth Marketing: ICO removes guidance for Opt-In permission. ceo
BlueCasting is pushing unsolicited information to Bluetooth devices. BlueCasting is initiated by a Bluetooth client, and the information is pushed to a Bluetooth server. BlueCasting clients monitor for nearby Bluetooth devices, who intentionally or not advertise themselves, and once found, attempts to push…